The title „Baltic Agency of the Year“ went to Lithuania for
the 3rd year in a row.
TOP 8 Baltic agencies in 2016 are:
1. MILK (Lithuania)
2. Tabasco (Estonia)
3. New! Creative Agency (Lithuania)
4. McCann Vilnius (Lithuania)
5. CUBE Aģentūra (Latvia)
6. DDB Latvia (Latvia)
7. Tolm (Estonia)
8. Adell Taivas Ogilvy (Lithuania)
The Baltic Agency of the Year title was awarded in Jurmala, Latvia at Balticbest 2016 festival of creativity on August 23, 2016.
The title is based on the number of awards won in local and international festivals.
In 2015, the winner was MILK (Lithuania), in 2014 the winner was Not Perfect Y&R Vilnius (Lithuania).
The points are calculated in a following way:
Local festival Gold = 1 p
Local festival Grand Prix = 2 p
Regional festival Bronze = 1 p
Regional festival Silver = 2 p
Regional festival Gold = 3 p
Regional festival GP = 4 p
Global festival Bronze = 3 p
Global festival Silver = 4 p
Global festival Gold = 5 p
Global festival GP = 6 p
Balticbest festival of creativity is organized by Best Marketing (Äripäev AS).